||United States, Canada, United Kingdom, Brazil, Portugal,Germany, UAE,Egypt, Chile,Colombia and Japan
||Shopping / Consumerism
||Monday after Thanksgiving
||U.S. Thanksgiving, Black Friday,Buy Nothing Day, and Christmas
is a marketing term for the Monday after Thanksgiving
in the United States
. The term “Cyber Monday” was created by marketing companies to persuade people to shop online
. The term made its debut on November 28, 2005 in a Shop.org press release entitled “‘Cyber Monday Quickly Becoming One of the Biggest Online Shopping Days of the Year”.
According to the Shop.org/BizRate Research 2005 eHoliday Mood Study, “77 percent of online retailers said that their sales increased substantially on the Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday this year (2005)”. In 2010, comScore
reported that consumers spent $1.028 Billion online on Cyber Monday (excluding travel, 2009: $887M), the highest spending day of 2010.
Cyber Monday has become an international marketing term used by online retailers in Canada
, the United Kingdom
, and China