Cyber Monday

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Photo image courtesy of David Castillo Dominici
Cyber Monday
Observed by United StatesCanadaUnited KingdomBrazilPortugal,GermanyUAE[citation needed],Egypt[citation needed]Chile,Colombia and Japan
Celebrations Shopping / Consumerism
Date Monday after Thanksgiving
2012 date November 26
2013 date December 2
2014 date December 1
2015 date November 30
Frequency annual
Related to U.S. ThanksgivingBlack Friday,Buy Nothing Day, and Christmas

Cyber Monday is a marketing term for the Monday after Thanksgiving in the United States. The term “Cyber Monday” was created by marketing companies to persuade people to shop online. The term made its debut on November 28, 2005 in a press release entitled “‘Cyber Monday Quickly Becoming One of the Biggest Online Shopping Days of the Year”.[1]

According to the Research 2005 eHoliday Mood Study, “77 percent of online retailers said that their sales increased substantially on the Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday this year (2005)”. In 2010, comScore[2] reported that consumers spent $1.028 Billion online on Cyber Monday (excluding travel, 2009: $887M), the highest spending day of 2010.

Cyber Monday has become an international marketing term used by online retailers in Canada, the United KingdomPortugalGermanyChile,ColombiaIrelandJapan, and China.