|Observed by||United States, Canada, United Kingdom, Brazil, Portugal,Germany, UAE,Egypt, Chile,Colombia and Japan|
|Celebrations||Shopping / Consumerism|
|Date||Monday after Thanksgiving|
|2012 date||November 26|
|2013 date||December 2|
|2014 date||December 1|
|2015 date||November 30|
|Related to||U.S. Thanksgiving, Black Friday,Buy Nothing Day, and Christmas|
Cyber Monday is a marketing term for the Monday after Thanksgiving in the United States. The term “Cyber Monday” was created by marketing companies to persuade people to shop online. The term made its debut on November 28, 2005 in a Shop.org press release entitled “‘Cyber Monday Quickly Becoming One of the Biggest Online Shopping Days of the Year”.
According to the Shop.org/BizRate Research 2005 eHoliday Mood Study, “77 percent of online retailers said that their sales increased substantially on the Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday this year (2005)”. In 2010, comScore reported that consumers spent $1.028 Billion online on Cyber Monday (excluding travel, 2009: $887M), the highest spending day of 2010.
Cyber Monday has become an international marketing term used by online retailers in Canada, the United Kingdom, Portugal, Germany, Chile,Colombia, Ireland, Japan, and China.